Design products
with intent

Structure your product ideas, see visual previews instantly, and export specs ready for your dev team or AI tools.

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Intent workspace showing AI Copilot, Spec Editor, and App Map

Great products start with clear thinking

Most product ideas live in scattered docs, Slack threads, and half-finished Figma files. By the time development starts, the original intent is already lost.

Then AI generates code fast — but in the wrong direction. Without a clear spec, you're building quickly toward confusion.

Intent gives your product a source of truth.

01

Think it through

Structure your ideas

Turn vague product ideas into organized specs. Define features, screens, and user flows. Capture your vision, target user, and design principles in one place. AI helps you along the way — suggesting screens you might have missed and filling gaps in your thinking.

Spec Editor showing features, user stories, and acceptance criteria
02

See it before you build

Visual previews in seconds

See what your product will look like before writing any code. Generate visual previews of every screen. View your entire app as a connected map with navigation flows. Iterate on the design until it feels right.

Screen preview showing wireframe mockup of a login screen
03

Hand it off cleanly

Export specs ready for development

When you're ready to build, export your specs as Markdown, JSON, or PDF. Or copy them directly to AI coding tools like Cursor or Claude. Your dev team gets exactly what they need: clear specs, visual references, and structured requirements.

Export menu showing options to copy or download specs for AI tools

From idea to spec in minutes

1

Start a design session

Describe what you're building

2

Structure your specs

Organize into features and screens

3

Preview your app

See visual mockups and app map

4

Export and build

Hand off to devs or AI tools

Built for people who build products

Whether you're a solo founder or a product team, Intent helps you think clearly about what you're building.

Founders

Turn your vision into specs investors and developers can understand.

Product Managers

Align your team before development starts. No more interpretation gaps.

Solo Builders

Think more clearly with structure. See your app before you code it.

Teams

One source of truth for what you're building. No scattered docs.

Why we built Intent

Code drifts. Intent stays.

Code used to be the source of truth for what a product does. You'd read the code to understand the product.

But with AI generating code faster than ever, codebases drift. They change constantly. The intent behind the product gets lost in the churn.

We believe product truth shouldn't live in code. It should live in intent.

Today: Intent helps you design and preview your specs.
Tomorrow: Your specs become the source of truth your AI implements.

Simple pricing. Full access.

Start with a 7-day free trial. No credit card required.

Monthly

Pay as you go

$29/month
  • 200 AI credits included monthly
  • Unlimited projects
  • AI design sessions
  • Visual previews
  • App map visualization
  • All export formats
  • Copy specs for AI tools
Start free trial
Best value

Annual

Save $49 per year

$299/year
  • 200 AI credits included monthly
  • Unlimited projects
  • AI design sessions
  • Visual previews
  • App map visualization
  • All export formats
  • Copy specs for AI tools
  • Priority support
Start free trial

Your trial includes full access to all features. No limitations.

Questions

Ready to design with intent?

Start your free trial and create your first project in minutes. No credit card required.

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