Turn ideas intoconfident product decisions.
Follow a guided, AI-powered path from first problem framing to flows, previews, and implementation.
30-day trial · Full access · No credit card required.
One decision at a time
Guided product design
Intent proposes the next best question. You confirm the direction before the work moves on.
The riskiest assumption is who needs this most. Let’s start there.
You
Busy parents planning dinner after work.
01
Frame the problem
Clarify the person, pain, value, and signal of success.
Visible outcome
Product framing
A sharp premise the rest of the work can build on.
Agree on the product question worth solving first.
The Problem
Great products get blurry between idea and implementation
Product thinking is scattered
Ideas, feedback, meetings, screenshots, and docs live in different places. The real product intent is hard to recover when it is time to decide.
Coding agents need clearer context
Claude Code and Cursor can move quickly, but they still need a precise PRD, implementation context, and backlog to build the right thing.
Memory disappears after handoff
A PRD, backlog, or prompt is only useful once if the reasoning behind it is not stored. Teams lose the why and repeat the same product work.
You need a loop that turns context into decisions, outputs, and product memory.
How it works
A product decision is built one clear step at a time.
Intent brings proven product-design questions into the conversation when they matter. You confirm the direction; every decision becomes part of the product model that guides the next step.
Your design path
01
Frame the problem
Clarify the person, pain, value, and signal of success.
One decision
Agree on the product question worth solving first.
What stays connected
Product framing
- Primary problem
- Why it matters now
- Success signal
Learn the method
Practical guidance for better product decisions.
Explore the steps, habits, and decision checkpoints that turn an early idea into a product your team can confidently build.
Design process
From Product Idea to Build-Ready Plan
A practical sequence for moving from a product question to decisions your team can build on.
Read the guideBest practices
Design Best Practices for Clearer Product Decisions
Simple habits that reduce ambiguity, keep teams aligned, and make the handoff more durable.
Read the guideUsing Intent
How Intent Supports the Product Design Journey
See how guided checkpoints, connected context, and build-ready outputs support your product judgment.
Read the guideFrom decision to design
See how the product fits together before anyone builds it.
Personas and scenarios lead to flows. Flows lead to screens. Screens and states stay connected to the spec—so the handoff still contains the why.
The decision chain
Problem
Weeknight meals feel like another decision.
Primary person
Busy parent planning after work.
Core scenario
Turn an empty evening into a ready plan.
Flow to screen map
Plan a weeknight meal
Plan
Meals
Confirm
App map & flows
See which screens serve each important moment in the journey.
Screen states & previews
Make the primary experience concrete before the build starts.
Linked to the build plan
Keep the decision, the screen, and the acceptance criteria together.
Start from where you are
The method adapts to the product you have today.
Start with a raw idea, a new feature, an existing product, or one difficult flow. Intent chooses the next best design question and keeps the work connected.
New Platform Ideation
Guide a blank product from intent through personas, scenarios, workflows, screens, and a build-ready spec.
New Feature Ideation
Shape an addition inside an existing product without losing the current model, flows, or constraints.
Existing Platform Review
Review the current product, decide whether to simplify, extend, or balance, then turn findings into scoped work.
Existing Feature Review
Focus one messy flow, choose simplification, extension, or balance, and convert accepted findings into backlog candidates.
Outputs
The decisions become work your team can use.
The product model becomes a team-readable spec, a sequenced backlog, and clear acceptance criteria.
Spec
For the team
Context
For the agent
Backlog
For build order
Memory
For next time
Product Memory
The reasoning survives the handoff.
Confirmed decisions, constraints, feedback, and visuals become context for the next product question—so your team keeps the why, not just the final document.
Product context graph
Connected memory for the next decision
Add Context From Meetings
Meetings become product context, not another forgotten transcript.
Bring meeting notes and transcripts into Intent. The agent extracts decisions, action items, and objections, then uses that context to update PRDs, backlogs, and future handoffs.
After a product call
Add notes or a transcript while the conversation is fresh — decisions, objections, and action items are extracted for you.
After customer feedback
Add quotes, notes, and follow-up context so they shape the next PRD or backlog.
As product memory
Meeting context becomes part of the same memory graph as specs and handoffs.
Handoff
Hand implementation a plan, not a guess.
An Existing Feature Review can turn accepted decisions into a scoped spec, ordered backlog, acceptance criteria, and current product context for Claude Code or Cursor.
Input
what you fed Intent
Workflow
Existing Feature Review
Review aim
Simplification
Screens
Signup, setup, first project
Decision
Remove optional setup before first value
Handoff package
$ paste handoff prompt
> Use Intent as the source of truth for Existing Feature Review: Simplify onboarding.
intent_get_handoff_context → pinned context ✓ baseline 04
intent_get_build_tasks → open screen tasks ✓ 18 tasks
▸ Implementing “Shorten setup path” [high]
☑ Given a new user, when setup starts, then optional fields are deferred
Read before it writes a single line of code.
Product clarity for less than one implementation mistake.
Try free for 30 days. No credit card required.
Run one guided workflow and create a build-ready handoff before you subscribe.
Monthly
Pay as you go
- New Platform Ideation
- New Feature Ideation
- Existing Platform Review
- Existing Feature Review
- Simplification, extension, and balanced review aims
- Specs, findings, screens, and backlog artifacts
- Claude Code and Cursor handoff guidance
- Product context memory
- Markdown, DOCX, and branded PDF exports
Annual
$33/month, billed yearly
- New Platform Ideation
- New Feature Ideation
- Existing Platform Review
- Existing Feature Review
- Simplification, extension, and balanced review aims
- Specs, findings, screens, and backlog artifacts
- Claude Code and Cursor handoff guidance
- Product context memory
- Markdown, DOCX, and branded PDF exports
- Priority support
Your trial includes full access to all features. No limitations.
Questions
Start with the product question in front of you.
Intent will guide the next decision, show you what it changes, and leave your team with a plan they can build.
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